Passionate & Strategic Event Experts


For the past 15 years, Sarah Lovell has helped businesses create successful events that achieve business goals and touch the lives of our community.

Sarah managed major global projects for American Express and Coca-Cola and managed Australia's largest music festivals and musicians (I'm looking at you, Lady Gaga) before running the largest events business in Australia for Fairfax Media. Under Sarah's leadership, this arm of the media conglomerate doubled through national expansion of events such as Good Food Month, the largest fun run in the world City2Surf, acquisitions of new events (such as American Express Openair Cinemas) and development of new events such as the Australian Financial Review Business Summit. 

During Sarah's time in this leadership role, her team won the national honour of Best Sporting Event in Australia for the Sun-Herald City2Surf, presented by Westpac. Tourism Australia won Best Australian Event for The World’s 50 Best Restaurants. An event proudly produced by her team at Fairfax Events.  Sarah then moved into an international role with a private equity firm for a number of years, working on global event acquisitions, strategy and expansion. Sarah and her team have a strategic process that can help your business conceptualise & design world-class events to empower your brand & grow your business. 

Our Analytical Approach


Our service includes a comprehensive consult to help identify gaps and opportunities, and results in a comprehensive business plan that includes trends analysis, project planning, resourcing, cost analysis, risk analysis and five year forecasts. Our team will then support you, in creating a remarkable event for your business.

Creating award-winning events for your business


 Whether you are just getting started in the events business, or need to redevelop your existing event, we can work with you at your pace to create an event relevant to your brand's target market and lead your business to success. 


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